Think of it this way: Employers are your target audience, and cover letters and resumes are your best marketing tools. They pique employers’ interest. They tell a story about who you are, what you value, and where you’ve been. And they create employers’ first impression of you. So, it goes without saying that you should lavish as much care on them as you would work you would do for a client.

Name & Contact Information

Sample Contact Information

Pat Fiedler
1234 Mound Street
Madison, WI 53715
608.222.3333
pfiedler@wisc.edu

  • Include name, address, phone number and e-mail address
  • May include both a permanent and current address if relevant
  • Make name stand out on the resume

Objective

Sample Objective

To obtain a marketing internship with a company seeking social media experience and web design skills.

  • Objective section is optional
  • Objective is not necessary when including a cover letter
  • Particularly useful for CIB and non-business students seeking business positions
  • Should not state the obvious or focus on what you can get out of the position, for example: "seeking learning opportunities" or "looking for challenging position"
  • Objective should be tailored to each company and position

Education

Sample Education

University of Wisconsin-Madison - Madison- WI
Bachelor of Business Administration degree, May 201X
Double Major: Major X; Major Y
Overall GPA: 3.44/4.0
Financing 80% of education

University of International Business and Economics - Beijing, China
Study Abroad Programs, January 201X- May 201X

  • Omit high school information
  • Graduation months are December, May or August
  • Transfer students: List UW-Madison first and include previously attended institution(s)
  • Actuarial Science majors: List exams and VEE requirements in separate sections titled Actuarial Exams and VEE Courses immediately following the education section
  • Information Systems majors: List names of IS courses that have been completed or are in progress in a separate section (other majors SHOULD NOT include coursework)
  • Non-MAcc Accounting majors: Include "Graduating with 150 credits" if you will be qualified to sit for the CPA exam
  • Include licensures and certifications in separate section with the exception of students who have passed or plan to sit for the PHR certification. Include PHR information in Education section.

Experience

Sample Experience

Experience
                     Employer Name
- City, State
                     Position Title (Month, Year - Month, Year)

  • List accomplishments/responsibilities/outcomes
  • Provide results/outcomes when possible
  • Quantify accomplishments/tasks when possible
  • Start each bullet point with an action verb
  • Avoid phrases such as "duties included..." or "responsible for..."
  • Complete sentences should not be used
  • Avoid using personal pronouns such as "I", "me", "our", etc.
  • Avoid using abbreviations
  • Keep in mind that resume reviewers may not understand company specific jargon
  • Refrain from including website URLs and company descriptions in most cases
  • Utilize proper verb tense

Activities

Sample Activities

Activities: 

Student/ Community Organization - (Month, Year - Month, Year)
Leadership Title (Month, Year - Month, Year)

  • List dates for overall involvement and, if relevant, dates that leadership position was held
  • Start each bullet point with an action verb
  • Avoid phrases such as "duties included..." or "responsible for..."
  • Complete sentences should not be used
  • Avoid using personal pronouns such as "I", "me", "our", etc.
  • Be specific - quantify accomplishments/tasks when possible
  • Provide results/outcomes when possible
  • Avoid using abbreviations
  • Utilize proper verb tense

Actuarial Science Exams & VEE Requirements

Sample Actuarial Science Exams

Passed Exams P and FM
Scheduled to take Exam MLC, May 201X

Sample VEE Courses

Fulfilled VEE requirements in Economics, Statistical Methods and Corporate Finance

  • Actuarial Science majors must take a series of exams in their field and should list the ones they have passed and the ones they are scheduled to take.

Technical Skills, Global Profile & Honors

Sample Technical Skills

  • Experienced user of Microsoft Word and Excel
  • Working knowledge of Microsoft PowerPoint and Access
  • Proficient in Spanish

Global Profile

  • Semi-fluent in Korean
  • Lived in South Korea for eight months; Traveled to China, Japan, Singapore, Indonesia, Thailand, Australia, New Zealand

Honors

  • Dean's List ( Six Semesters)
  • Northwestern Mutual Life Scholarship, September 201X
  • Actuarial Science Scholarship, September 201X & May 201X

Learn more