Wednesday, April 18, 2012 myBiz Blog
General Mills Integrated Marketing Communications Case Competition - Last Chance to Register!!!! by Lisa Collins

General Mills Integrated Marketing Communications Case Competition

Looking for a glimpse into real world Integrated Marketing Communications? If so, the General Mills Integrated Marketing Communications 2012 Case Competition is for you!

Teams of 3-5 will receive a real-world business situation, and work together to develop an integrated marketing communication plan designed to address the challenge. Bring your creativity because every team will present their case solution to the General Mills, Inc. (GMI) Recruiting Team and have a chance to win a cash prize!

The kickoff is intended to give the participants a brief overview of what Integrated Marketing is, how GMI thinks, and introduce the case challenge. Also discussed are the logistics such as presentation times on Thursday, the presentation format/template, and their assigned “mentor” (GMI employee they can use as a resource for questions as they craft their case). Registrations need to be in by Sunday night, April 22. Teams will be e-mailed confirming their registration and sending the conference call-in details for the kickoff.

General Mills

Who: Business and Journalism School Students (2013-2014 Graduates preferred)
Kickoff: Monday, April 23 (virtual kick-off by phone from 6-7 p.m.)
Presentation: Thursday, April 26, 2012 from 6-9 p.m.

To register, send the following information to

  • First and Last name
  • Year in school and graduation date
  • Major
  • Contact information (phone and e-mail)
  • Other team members if applicable

For questions, e-mail