Monday, March 5, 2012 myBiz Blog
Supply Chain Specialization Students Take 2nd at Case Competition by Angie Bong

A team of five undergraduates enrolled in the supply chain management specialization at the Grainger Center for Supply Chain Management at the Wisconsin School of Business (WSoB) placed second among 33 teams at the APICS Great Lakes District 17th Annual Student Case Competition.  The team consisted of junior Justin Feist and seniors Alex Chaet, Alex Lockwood, David Riedeman, and Shinong Wang.  The competition was hosted in Downers Grove, Illinois, on February 24 and 25.  The Wisconsin team was sponsored by the APICS Madison Chapter and the Grainger Center for Supply Chain Management.

The students had 24 hours to analyze a case featuring the Great Harvest Bread Company, in which the students were charged with defining strategies and actions that would better leverage the supply chain for competitive advantage.  The students analyzed both the marketing and operations aspects of the supply chain, including the company’s product mix and franchising agreements, as well as the distribution network, transportation providers, and ERP systems.  The team’s comprehensive, ‘value chain’ approach proved critical in winning over the judges, who indicated that the team was one of the best at “capturing the potential value that existed in the supply chain.” Deliverables included a six-page paper and presentation to a panel of judges.

The Wisconsin team competed against 33 teams including Purdue University, University of Illinois, and The Ohio State University, as well as a number of other University of Wisconsin System institutions including Eau Claire, Milwaukee, Platteville, Stout, and Whitewater.  This is the first time an undergraduate team from the WSoB at UW-Madison has participated in the case competition.  The team received a cash prize of $1,163.