Wednesday, April 6, 2011 myBiz Blog
General Mills Integrated Marketing Communications Case Competition by aputterman

Looking for a glimpse into real world Integrated Marketing Communications? If so, the General Mills Integrated Marketing Communications 2011 Case Competition is for you!
Teams of 3-5 will receive a real-world business situation, and work together to develop an integrated marketing communication plan designed to address the challenge. Bring your creativity because every team will present their case solution to the General Mills Recruiting Team and have a chance to win a cash prize!

Who: Business and Journalism School Students (2012-2013 Graduates preferred)
Date: Thursday, April 28th, 2011
Time: 4-7 pm (Check-in begins at 3:30)

Location: 1280 Grainger Hall

To register, send the following information to

  • First and Last name
  • Year in school and graduation date
  • Major
  • Contact information (phone and e-mail)
  • Other team members if applicable
For questions, e-mail