Tuesday, January 11, 2011
Why the best CPG companies derive over six times more revenue from new products vs. the rest
Wednesday, January 26
7:30 - 9:00 pm
1295 Grainger Hall
Tom Agan - Senior Vice President & Managing Director - Nielsen's Global Kraft Business
In 100 countries around the world, Nielsen provides clients like Kraft and Procter & Gamble the most complete understanding of what consumers watch and buy and helps clients to understand how to innovate during every stage of their product cycle, from product testing to product placement. Join The Nielsen Company for an exciting discussion on one of the most buzzed about topics in the consumer packaged goods (CPG) industry – Innovation.
Tom Agan is Senior Vice President and Managing Director at Nielsen responsible for Kraft globally. Tom has extensive experience working on a wide range of marketing, branding and reputation issues across many industries including insurance, financial services, entertainment, fashion, pharma, telecom, and CPG. Prior to joining Nielsen Tom worked at Interbrand, Kurt Salmon Associates, Accenture, Prophet and Penn, Schoen and Berland where he worked with a wide variety of organizations such as P&G, UBS, Harrah’s, The World Bank, Cisco, GE, Toyota, and Kmart, to name a few.
Tom has been widely quoted in the press including the Wall Street Journal and has been interviewed on PBS, NBC and the BBC. In addition his articles have been published in Advertising Age, BrandWeek, BrandChannel.com, Automotive News and CMO Magazine. His white papers have covered a range of topics including ‘Voice of the Customer Programs’, ‘Growth: Marketing Incubators’, and ‘Micro-targeting’. For the Harvard Business School Tom has written a white paper on changes in the consulting industry and he has taught the brand segment at the GE Advanced Marketing Program. Tom has spoken at many industry conferences including Marketing Week (UK), NRF, BrandSmart, NACStech, HFD, IIR, Sustainable Brands, and the Economist CMO Marketing Summit (UK).