Monday, October 4, 2010 myBiz Blog
Student Campaign of the Year Competition by aputterman

The Student Campaign of the Year competition is hosted by Direct Marketing News and the John Caples International Awards.  This year, Alloy Marketing + Media has teamed up with their client, Sony, to present this year's assignment...

Students will be designing a marketing campaign to drive awareness amongst college students for the Sony VAIO laptop series.

Students will be able to work individually or as a team.  They will need to create copy and creative for the campaign.  For more details, please download the entry kit at

Students have a chance of winning a $5,000 cash prize, an internship at Alloy Marketing + Media, and a chance to come to New York City in March 2011 to attend the John Caples International Awards dinner and presentation.  There is no cost associated with entering the competition.  The deadline for entries is on Friday, January 21, 2010.

For any questions or concerns, please contact Eva Chan, the Events Coordinator at Direct Marketing News at