This certificate program offers a distinct bundle of courses that span business entrepreneurship courses and the curricula of several colleges and schools at UW-Madison. It emphasizes skills in entrepreneurship, creativity, and innovation along with the ability to analyze the role of entrepreneurship in society.
Entrepreneurship in this context refers to the process of imagining opportunities and taking action to create value through new ventures. The ability to create value through new ventures is a crucial life skill. Further, new firm creation can be a critical factor in global economic growth, and entrepreneurial capabilities can be crucial in bringing new technologies and services to society.
Provide entrepreneurial knowledge and skills to undergraduate students who plan to work with or become entrepreneurs at graduation or in the future.
There is no additional tuition required to receive any of the certificates.
You must take foundational courses in the Wisconsin School of Business. You may then complement that work with additional courses from the lists shown for each certificate.
For example, the Graduate Certificate in Strategic Innovation requires students to take MHR 715 (Strategic Management in the Life and Engineering Sciences) and at least one course from a set of advanced Wisconsin School of Business courses. The four-course certificate program may be completed with two other courses from the Wisconsin School of Business or elsewhere on campus from the selected list on course requirements.
As one example, a law student who wants to work with small business or start-up clients might take these courses: MHR 722-Entrepreneural Management, Fin 757-Entrepreneurial Finance, LAW 854-Clinical: Law and Entrepreneurship, and LAW 953: Law and Entrepreneurship.
The goal of the entrepreneurship certificate is to provide entrepreneurial knowledge and skills to students who hope to become entrepreneurs at graduation or in the future. Courses taken for the certificate relate specifically to issues such as the role of entrepreneurship in society, venture creation, and managing venture growth. Because relevant courses are available campus-wide, the undergraduate entrepreneurship certificate permits students to take as many as nine of the 15 required credits from outside the Wisconsin School of Business.
The undergraduate certificate in business (CIB) is intended for students interested in gaining general background knowledge in business. While students do not need the CIB to gain entrance into a career in business, it may help them differentiate themselves to employers and graduate schools.
The certificate is open to undergraduate students who have home departments outside of the Wisconsin School of Business and are in good standing. Business undergraduates should explore the entrepreneurship major option.
The undergraduate internal entrepreneurship major is designed for students already enrolled in the Wisconsin School of Business who plan to pursue careers in business.
The undergraduate entrepreneurship certificate is meant for students campus-wide who have an interest in entrepreneurship. Students pursuing the undergraduate entrepreneurship certificate may take relevant courses from a wide variety of departments on campus.
Business students who are pursing an entrepreneurship major are not expected to seek or obtain an entrepreneurship certificate.
No. Business students pay a tuition surcharge to support these services, so certificate students should use the placement services of their home departments.
No, courses taken to fulfill certificate requirements cannot be taken pass/fail.
A total of 15 credits is required to complete the certificate. The required foundation course, advanced entrepreneurship coursework, and electives from across the campus are used to earn the 15 credits. Coursework options available for fulfilling the certificate program is shown in the accompanying table. Students are strongly encouraged to participate in related non-credit entrepreneurship immersion experiences such as competitions and student organizations.
Students will 1) take one three-credit required foundation course (MHR 322 OR MHR 422), 2) choose at least three additional credits from a list of related Wisconsin School of Business advanced entrepreneurship coursework, and 3) select up to nine credits of additional courses from a list of other elective coursework or advanced entrepreneurship coursework.
Required Foundation Courseswork (3 credits)
Wisconsin School of Business - Advanced ESHIP (choose at least 3 credits from list)
Other Elective Coursework (Up to 9 credits of other elective coursework can be counted toward the required 15 certificate credits)
L & S
- COM ARTS 355 - Introduction to Media Production
- COMP SCI 501 Consumer Strategy and Evaluation
- COMP SCI 638 - Starting a Software Company
- JOURN 447 - Strategic Media Planning
- PHIL 243 - Ethics in Business
- SOC 245 - Technology and Society
- SOC 496 - Leadership Seminar
- STS 201 - Where Science Meets Society
- AAE 373 - Globalization, Development, and Poverty
- AAE 540 (cross MHR 540) - Intellectual Property Rights, Innovation and Technology
- AAE 671 - Energy Economics
- LSC COM305 – Industry Research Methods
- LSC COM 270 – Communication in Life Sciences Industries (was LSC COM 370)
- LSC COM 350 - Visualizing Science and Technology
- LSC COM 431 – Advertising in the Life Sciences
- LSC COM 435 – Theory and Practice of Integrated Marketing Communication
- LSC COM 440 - Comtemporary Communication Technologies and Their Societal Effects
- LSC COM 625 – Risk Communication
- LSC COM 640 - Case Studies in the Communication of Science & Technology
- EPD 690 - Business and Entrepreneurism for Engineers
- INTEREGR 601 - Process Innovation: Concept-Select-Commercialize
- I SYE 313 - Engineering Economic Analysis
- I SYE 513 - Analysis of Capital Investments
- I SYE 662 - Design and Human Disability and Aging
- I SYE 671/OTM 671/INFO SYS 671 - E-Business: Technologies, Strategies and Applications
- ME 349 - Engineering Design Projects
- ME 549 – Product Design
- CNSR SCI 357 - Retailing Theory and Practice (restricted access)
- INTER-HE 455 – Entrepreneurialism and Society (previously offered as INTER-HE 501 - Role of Entrepreneurship in Society)
- CNSR SCI 250 – Retail Leadership Symposium (previously offered as CNSR SCI 501 - Retail Leadership Symposium)
- CNSR SCI 560 - Retail Promotion
- CNSR SCI 561 – Direct Retailing
- CNSR SCI 601 - The Next Big Idea: The Future of Digital Retailing
- Dan Olszewski, Director, Weinert Center for Entrepreneurship*
- John Surdyk, Director, Initiative for Studies in Transformational Entrepreneurship(INSITE)*
- Russ Coff, Executive Director, Initiative for Studies in Transformational Entrepreneurship(INSITE), MHR*
- Jon Eckhardt, Executive Director, Weinert Center for Entrepreneurship, MHR*
- François Ortalo-Magné, Dean, Business
- >Randy Dunham, MHR*
- Phil Greenwood, MHR
- Phil Kim, MHR
- Loren Kuzuhara, MHR
- Chad Navis, MHR
- Stephanie Jutt, Music
- Shubha Ghosh, Law
- Jeremy Foltz, AgEcon
- Steven Cramer, Engr.
*Executive Operating Committee Consults as needed on ongoing operational issues
For more information, please send an email to firstname.lastname@example.org.
Executive Operating Committee:
Entrepreneurship and Strategic Innovation Certificate Programs, Executive Director, INSITE
Strategic Innovation and Entrepreneurship Certificate Programs, Executive Director, INSITE
Director, Weinert Center for Entrepreneurship
Department Chair and Professor, Management and Human Resources
For specific information on advising resources within partner schools and colleges, please contact:
LS: Consult your advisor or make an appointment on the Student Academic Affairs website to seek advice from L&S Academic Advising Services.
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