Integrated Marketing Communications (IMC) is the full-service, in-house agency of the Wisconsin School of Business, offering expertise in marketing, brand identity, communications, editorial content, public relations, social media, design, photography, and video. To get started on a project with the IMC team, please contact your dedicated marketing strategist listed below.

IMC is one of the school's four shared services departments. The other three are: 

Services IMC Offers:

Image Placer

PAID MEDIA


Investment-led print advertising created to gain visitors/reach /conversions via search, display ad networks, affiliate marketing

Image placer

PR AND NEWS


Reaching out to current students, alumni, and the public with a focus on research, human-interest stories, educational innovation

Image Placer

STRATEGY AND CONSULTANCY


Qualified strategic direction with business needs, brand intent, design/copy quality, and client/customer values top of mind

Image placer

DESIGN AND LAYOUT


Brand-centered professional design/layout capabilities for brochures, school beautification, event marketing, logos, social media

Image Placer

WRITING AND EDITING


Professional marketing- and journalistic-style writing/editing/ proofreading for brochures, newsletters, emails, news articles

Image placer

SOCIAL MEDIA


Connecting with current students, alumni, and the public to develop school/brand awareness, build community, share information/ideas

Image Placer

PHOTOGRAPHY


Approved school/center/ departmental event coverage to build school’s photo library and use for design, social media, PR efforts

Image placer

VIDEOGRAPHY


Collaborative development/ production of strategic video marketing projects to meet clearly defined departmental or school goals

The Integrated Marketing Communications Team


Alyson Kim

ALYSON KIM

Director

Develops strategic integrated marketing communications— marketing, public relations, social media, video, and more—and supervises day-to-day staff operations

5151C Grainger Hall | 608-262-5533 | akim@bus.wisc.edu


Image Placer

BEN STIEMSMA

Marketing Strategist

Provides marketing consultancy and project management of marketing campaigns for internal partners at the Wisconsin School of Business

5151D Grainger Hall | 608-890-3214 | bstiemsma@bus.wisc.edu

Partners

  • Accounting & Information Systems
    • Arthur Anderson Center for Financial Reporting & Control
    • Robert Beyer Center for Managerial Accounting & Control
    • MS/MAcc
  • Actuarial Science, Risk Management & Insurance
  • Finance, Investment & Banking
    • Hawk Center for Applied Security Analysis
    • Nicholas Center for Corporate Finance & Investment Banking
    • Puelicher Center for Banking Education
  • Marketing
    • A.C. Nielsen Center for Marketing Research
    • Center for Brand & Product Management
    • Grainger Center for Supply Chain Management
  • Operations & Information Management
    • Erdman Center for Operations & Technology Management
  • Alumni (WBA)
    • Commencement/Make a Statement
    • Homecoming/Gala
  • BBA
  • Ph.D.
  • Corporate Relations
  • UW Foundation
Jenna Lawfer

JENNA LAWFER

Marketing Strategist

Provides marketing consultancy and project management of marketing campaigns for internal partners at the Wisconsin School of Business

5151D Grainger Hall | 608-890-3135 |

Partners

  • Management & Human Resources
    • Weinert Center for Entrepreneurship
    • Bolz Center for Arts Administration
    • G. Steven Burrill Business Plan Competition
  • Real Estate & Urban Land Economics
    • James A. Graaskamp Center for Real Estate
    • GREM(s)
  • MBAs: Full Time, Evening, Executive
  • Center for Professional and Executive
    Development
    • Family Business Center
    • Small Business Development Center
    • Fluno Center (CASB)
  • Center for International Business Education & Research (CIBER)
  • Diversity
  • Wisconsin School of Business/Dean's
       Office
Image Placer

ALEX ANDRE

Video Producer

Develops, shoots, directs, and edits video projects, and creates motion graphics

5161 Grainger Hall | 608-265-3282 | aandre@bus.wisc.edu

Lavilla Capener

LAVILLA CAPENER

Media Relations and
Social Media Manager

Manages public relations and social media for the school, with a focus on research, compelling human interest stories, and educational innovation

5151A Grainger Hall | 608-265-5582 | lcapener@bus.wisc.edu

Image Placer

JENN KALLIAS

Traffic and Production Manager

Oversees IMC team workflow, provides operations/production/communication coordination, and implements department process.

5151E Grainger Hall | 608-890-3215 | jkallias@bus.wisc.edu

Image Placer

CAMILLA KLYVE

Photographer/Sr. Graphic Designer

Provides photography, graphic design support, and brand expertise for the Wisconsin School of Business and its constituents

5151B Grainger Hall | 608-890-3213 | cklyve@bus.wisc.edu

ALLYSON MEYER

Writer/Editor

Develops creative written copy to advance the mission of the school and ensures that materials meet brand standards for quality and clarity

5151A Grainger Hall | 608-263-3203 | ameyer@bus.wisc.edu

KATIE PAULS

Graphic Designer

Provides graphic design support and brand expertise for the Wisconsin School of Business and its constituents

5151B Grainger Hall | 608-263-5242 | kpauls@bus.wisc.edu

DAN ROELKE

Media Buyer/Planner

Provides strategic media planning for marketing campaigns, negotiates and executes media buys, and offers marketing expertise for the Wisconsin School of Business and its constituents

5151J Grainger Hall | 608-890-0398 | droelke@bus.wisc.edu 

CHAD THEEL

Graphic Designer

Provides graphic design support and brand expertise for the Wisconsin School of Business and its constituents

5151B Grainger Hall | 608-890-3211 | ctheel@bus.wisc.edu