Before coming to the A.C. Nielsen Center, Stephen Griffiths worked the past three-and-a-half years at Nielsen in BASES Client Consulting. As a senior analyst, Stephen’s role included overseeing entire projects from writing the proposal, designing the survey, forecasting sales, to presenting the findings for brand teams at Fortune 1000 companies. Stephen became fascinated by the process of learning what consumers really want and providing new products to meet those needs. In addition to innovation, Stephen is also passionate about diversity due to living 15 years abroad in South America, Eastern Europe and Asia. Most recently, Stephen enjoyed volunteering as Vice President of Corporate Recruiting for Cincinnati NSHMBA where he led a diversity recruiting event with eight companies, including P&G and Accenture. Finally, Stephen has a strong interest in professional training and development. While at Nielsen BASES, Stephen developed and headed the first analyst-led monthly training program for 40+ analysts in Cincinnati, a program which continues today. Stephen looks forward to learning more about corporate innovation processes, diversity practices, and professional development through the UW-Madison MBA program.
Stephen graduated from Brigham Young University with honors where he earned his BA in International Relations. Stephen enjoys singing a cappella, playing strategic board games, and spending time with his wife and two children.