There’s an art and a science to brand management, and Erik's professional experiences have provided an opportunity to exercise and strengthen this unique amalgam. He developed “Choose You,” the American Cancer Society’s newest mass-market brand campaign designed to attract corporate sponsors and generate significant consumer support. Erik managed the segmentation, targeting, and positioning analysis and led the creative development of the campaign’s brand identity. Within its first year, the campaign generated two, seven-figure presenting corporate sponsors, celebrity endorsements, and thousands of dollars in consumer giving. His belief in making a positive impact on himself and the people around him is not only demonstrated in his professional work, but also in his personal interests as a DJ and snowboarder. Erik is from Brookfield, Wisconsin. He earned his undergraduate degree in mass communications and public relations from Boston University, and his most recent job was an account supervisor at Cone, Inc.