Biography
Pete ZaballosSPS Commerce

Pete is the SVP of Marketing and Business Development at StudyBlue.com in Madison, WI.

Peter currently serves as a board observer at Aveso, Control4, and Wetpaint.

Previously Peter served as Senior Director of Marketing at RealNetworks, a $200M Seattle-based company that pioneered the delivery of digital audio and video over the Internet. During his tenure, Peter developed the product marketing strategy and go-to-market plans for four major RealSystem software platforms resulting in greater than 50% year-over-year revenue growth and industry leadership. Peter also developed the marketing strategy for RealNetworks Mobile Multimedia Platform, coordinating the involvement Nokia and Texas Instruments. While at RealNetworks Peter served as the company's Representative on the Advisory Board of the World Wide Web Consortium (W3C) from 1998 to 1999.

Prior to RealNetworks, Peter was Vice President of Marketing at Vivo Software, Inc a pioneer and leader of streaming video technology, and managed all aspects of the company's marketing including strategic partnerships with Microsoft and RealNetworks until its sale to RealNetworks in 1998. Before Vivo, Peter held key executive and management roles in sales and marketing spanning more than ten years at FTP Software, C-Cube Microsystems, and LSI Logic.

Peter holds a BS in Electrical Engineering and Computer Science (EECS) from the University of California, Berkeley, and a MBA from the Massachusetts Institute of Technology.